Patagonia

Our values reflect those of a business started by a band of climbers and surfers and the minimalist style we promoted. The approach we take toward to product design demonstrates a bias for simplicity and utility. Build the best product Their criteria for the best product rests on function, repairability, and, foremost, durability. Among the most direct ways they can limit ecological impacts is with goods that last for generations or can be recycled so the materials in them remain in use.